Author Archive
The History Of Facebook
Today, Facebook is one of the largest and most successful social media networks worldwide. It is used by people to connect with friends and family, and keep updated on what is happening in their lives. There are many heartwarming stories of people connecting over Facebook after being out of touch for years or even decades. Businesses too are seeing the value of Facebook as a marketing tool and a way to reach their target markets. The applications have grown so wide that almost any company in any industry can use it as a marketing tool. It would be interesting to know if the founders of Facebook ever dreamed that it would become such a large organization.
Understanding Social Media Marketing
The only Americans who have not grown up with TV and mass marketing are now over 70 years old. Everyone else, including the newest crop of retirees, grew up with mass communications (radio, movies, TV, national magazines, etc.). It’s a part of everyone’s daily life, this electronic stew of images and sound mixed with commercials and ad-talk. Today, with the Internet connecting everyone, we are all part of the commercial, all part of the ad-talk. Every time we e-mail a friend about a new product or service that we like, we are part of what is now called a viral campaign. And you thought you were just chatting!
